"[Updated] Elevating Your Instagram Presence A Guide to Smart Hashtag Use"
Elevating Your Instagram Presence: A Guide to Smart Hashtag Use
How to Use Hashtags on Instagram
Shanoon Cox
Mar 27, 2024• Proven solutions
Do you know how to hashtag on Instagram? Well, of course you know how to add a ‘#’ to the start of a word to turn it blue, but do you really know how to use hashtags on Instagram to get more engagement on your posts? ?
Instagram currently boasts in excess of 800 million users, with 500 million of those active on a daily basis. With so many people online at one time, it’s not always easy to get your posts in front of the right people for your business. However, once you know how to use hashtags on Instagram, you’ll be able to present your posts to the most engaged users, helping you grow your followers and your business as well.
Those who already know how to hashtag on Instagram have discovered the benefits this can bring. Posts with at least one hashtag generate 12.6 per cent more engagement that those without, according to research. Of course, if you get a mention by a major influencer in your sphere your engagement could receive a huge boost, but aside of this, the humble hashtag has a major part to play.
You May Also Like:
How to Hide Hashtags on Instagram >>
How to Increase Followers on Instagram - Ultimate Guide for 2018 >>
Find out how to use hashtags on Instagram with your business in our ultimate guide for 2018.
Ultimate Instagram Hashtags Guide for 2018
For your pleasure, our guide will help you understand everything you need to know about how to use hashtags to gain followers and increase likes. Let’s get started.
1. What are Instagram hashtags and how do they work?
Before we can start on how to hashtag on Instagram, it’s important that we’re all on the same page in terms of what they are and how they work.
In a nutshell, an Instagram hashtag is a bookmark; a way of categorizing content. It can be any word, phrase, number or even emoji which is prefixed by the hash symbol (#). Clicking on a hashtag on Instagram will bring up all the posts that have used that hashtag, so that you can discover new content you are interested in.
2. Why should you use hashtags?
Whether you’re a startup, new to Instagram or simply haven’t managed to acquire many followers, using hashtags on Instagram is a great way to grow your audience. By finding out how to hashtag on Instagram, your posts can be found by a much larger circle of users.
As a business, using hashtags on Instagram will help you be discovered by people who don’t already follow your page, helping you acquire new followers and boosting brand recognition. Not only that, but when you know how to use hashtags on Instagram, you can increase your reach on other channels too, because when a user shares your content to Twitter or Facebook, the hashtag is shared with it.
3. What types of hashtags are there?
When deciding how to use hashtags on Instagram, it’s important to recognize the various types of hashtags so that you can pick the right ones for you. The right hashtags will depend on your goals as a business, as well as the type of content you are sharing at that time. For example:
- Product, service and general hashtags: These might be what you do as a business (e.g. #painter) or what product you sell (e.g. #furniture). They are good for brands who want to make their work or products better known but can be difficult to achieve engagement for as there tends to be high competition.
- **Niche hashtags:**For more chance of being seen, niche hashtags reduce the competition by being more specific about your product or service. For example, #ladiesshoes rather than just #shoes will be found by more people specifically interested in shoes, while #ladiesheels will reach an even more interested audience.
- Interest hashtags: To reach enthusiasts in your niche, use interest related hashtags that describe your post. Research popular tags from the top posts section or see what specific groups are using to tag their posts. For instance, #shoeaholics or #heelsofInstagram will engage with those passionate about amazing footwear.
- Location hashtags: As you might have guessed, these tags are specifically the places where the content was show, for example #UK, #london or #hammersmith will find users who are interested in products, services or images from that location. You could also combine these with your service to narrow the audience even further, for instance #heelsinlondon or #londonfashionblogger.
- Branded hashtags: These types of hashtags are often used by businesses on Instagram to promote their brand or a particular ad campaign. You might promote the name of your business, e.g. #divashoes, or a slogan you are pushing, such as #comfortfit. However, be aware these don’t tend to get more followers on their own, because people won’t be searching for or adding branded hashtags to their posts unless they are compelled to do so. However, they can be great for engagement during a live event, for creating contests and to position your brand deeper in your audience’s mind, so use them where you can.
Understanding these different types of hashtags will help you understand how to use hashtags on Instagram better, by lacing your post with a variety of suitable tags.
4. How to add a hashtag to your post
If you’re not sure how to hashtag on Instagram, here’s a quick walkthrough. You can add tags as either captions to your post or in the comments area. As long as your account is public, the hashtag will ensure your post is discoverable via the corresponding hashtag page. Here’s how it works:
- Upload a photo or video to your Instagram account
- Pick your filters and edit as required
- Type the hash (#) symbol in the caption field followed by the text you want to be indexed for
- Tap OK
- Then share
If you prefer to add your hashtag to the comments section, just find the post and type in your hashtag in the comments section. This is particularly good if you plan to use a lot of hashtags and don’t want to make your post look too messy.
Letters, numbers and emojis work as hashtags, but special characters and spaces do not. Don’t add in any symbols like * or %, and type words altogether without any spaces. You cannot add hashtags to other people’s posts, only your own, and can use up to 30 tags on any single post.
5. How to find the best hashtags for your brand
If you’re not sure how to find the best hashtags for Instagram, there are a few options open to you:
- Search: Just doing a simple search can throw up some interesting hashtags and useful data for your post. Click in the search bar and begin your query with a #. Instagram will present you with a list of suggestions as you start to type, as well as how many posts have been tagged with that particular hashtag. If you don’t know where to start, think about what your business does, provides or specializes in as a good launchpad. If you already have a list of keywords you use for SEO or PPC, this can be a great source of initial inspiration.
- Competition: If there are other businesses already on Instagram who are in your niche, maybe who have a sizeable following already, they may well already be leveraging a hashtag strategy which you can learn from. Visit their account and see which hashtags they use on a regular basis. If they’re posting the same tags over and over again, there’s a good chance they’ve already done a bit of trial and error research and have discovered the ones that work.
- Related: If you’ve got a hashtag or two already that you get good engagement from, visit the pages for those hashtags and see what else is posted alongside them. There may be other hashtag trends relating to your business that you haven’t thought of yet, and could try including in future posts.
- Influencers: Who are the biggest influencers in your industry? Is there a blogger who simply loves products like yours? If so, check out what hashtags they use, and follow along with their favorites to reach the people who follow them. Their audience is essentially the same as yours, so why not learn from the experts?
Avoid using ‘spammy’ hashtags such as #like4like, #followme, #follow4follow and #followback. These are insanely popular among low quality Instagramers who simply want more followers, without caring about the quality. Stick to carefully chosen, related hashtags to gain valuable followers for your business.
6. How many hashtags should you use?
No doubt you’ve uncovered a great list of potential hashtags for your Instagram posts, but how many should you use in each posting? Instagram is less strict than Twitter, in that you can use up to 30 hashtags per post. However, that doesn’t mean you should go all out on every post, so how many is enough?
For some insight into the ‘norm’, you can take a look at influencers and competitors and see how many hashtags they tend to use. You can also conduct a bit of trial and error testing to see how to use hashtags on Instagram to their full effect, by varying the number you use and tracking the results.
Research conducted last year found that there is certainly a case for the more the merrier. Buffer discovered that engagement was greatest on posts with 11 hashtags, at 79.5 per cent compared to just 29 per cent for one. A separate study by TrackMaven found that nine hashtags performed best.
As a general rule, there is no rule. Optimum hashtag numbers will depend on your industry, but there’s no need to be stingy as more definitely is more. Remember to test and adapt to the response you are getting to make hashtags work for your brand.
7. How to get onto Top Posts
Getting bumped up to a Top Post is the holy grail of how to hashtag on Instagram. There are a few things you can do to maximize your chances of getting your post into the spotlight.
- Pick the right hashtags: If you want to trend for a hashtag, avoid the massive tags unless you already have more than 10k followers. Something like #dietgoals is more likely to steer you towards a top post than something huge like #instafood.
- Punch for maximum engagement: Focus on getting high levels of engagement as quickly as possible by scheduling your post to go live when your audience is most active. Research your target market, consider time zones and use a scheduling tool to optimize your post if you can’t be online at precisely the right time.
- Add some biggies too: Using between three and five of the really big hashtags are likely to boost engagement too. You aren’t likely to hit the top post for these, but should acquire a ton of likes and comments, which will help your target hashtag to rank higher too.
Breaking into the top posts takes some dedication, trial and error and a good level of commitment. It’s all dependent on the Instagram algorithm, the workings of which is a closely guarded secret, but by following these tips you’ll give your post the best chance of success.
Now you know not only how to hashtag on Instagram, but also why and which ones to use. Why not try reviewing your hashtag strategy and see what results you can get? If you have any other tips on how to use hashtags on Instagram that we haven’t included in our guide, leave a comment and let us know.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Do you know how to hashtag on Instagram? Well, of course you know how to add a ‘#’ to the start of a word to turn it blue, but do you really know how to use hashtags on Instagram to get more engagement on your posts? ?
Instagram currently boasts in excess of 800 million users, with 500 million of those active on a daily basis. With so many people online at one time, it’s not always easy to get your posts in front of the right people for your business. However, once you know how to use hashtags on Instagram, you’ll be able to present your posts to the most engaged users, helping you grow your followers and your business as well.
Those who already know how to hashtag on Instagram have discovered the benefits this can bring. Posts with at least one hashtag generate 12.6 per cent more engagement that those without, according to research. Of course, if you get a mention by a major influencer in your sphere your engagement could receive a huge boost, but aside of this, the humble hashtag has a major part to play.
You May Also Like:
How to Hide Hashtags on Instagram >>
How to Increase Followers on Instagram - Ultimate Guide for 2018 >>
Find out how to use hashtags on Instagram with your business in our ultimate guide for 2018.
Ultimate Instagram Hashtags Guide for 2018
For your pleasure, our guide will help you understand everything you need to know about how to use hashtags to gain followers and increase likes. Let’s get started.
1. What are Instagram hashtags and how do they work?
Before we can start on how to hashtag on Instagram, it’s important that we’re all on the same page in terms of what they are and how they work.
In a nutshell, an Instagram hashtag is a bookmark; a way of categorizing content. It can be any word, phrase, number or even emoji which is prefixed by the hash symbol (#). Clicking on a hashtag on Instagram will bring up all the posts that have used that hashtag, so that you can discover new content you are interested in.
2. Why should you use hashtags?
Whether you’re a startup, new to Instagram or simply haven’t managed to acquire many followers, using hashtags on Instagram is a great way to grow your audience. By finding out how to hashtag on Instagram, your posts can be found by a much larger circle of users.
As a business, using hashtags on Instagram will help you be discovered by people who don’t already follow your page, helping you acquire new followers and boosting brand recognition. Not only that, but when you know how to use hashtags on Instagram, you can increase your reach on other channels too, because when a user shares your content to Twitter or Facebook, the hashtag is shared with it.
3. What types of hashtags are there?
When deciding how to use hashtags on Instagram, it’s important to recognize the various types of hashtags so that you can pick the right ones for you. The right hashtags will depend on your goals as a business, as well as the type of content you are sharing at that time. For example:
- Product, service and general hashtags: These might be what you do as a business (e.g. #painter) or what product you sell (e.g. #furniture). They are good for brands who want to make their work or products better known but can be difficult to achieve engagement for as there tends to be high competition.
- **Niche hashtags:**For more chance of being seen, niche hashtags reduce the competition by being more specific about your product or service. For example, #ladiesshoes rather than just #shoes will be found by more people specifically interested in shoes, while #ladiesheels will reach an even more interested audience.
- Interest hashtags: To reach enthusiasts in your niche, use interest related hashtags that describe your post. Research popular tags from the top posts section or see what specific groups are using to tag their posts. For instance, #shoeaholics or #heelsofInstagram will engage with those passionate about amazing footwear.
- Location hashtags: As you might have guessed, these tags are specifically the places where the content was show, for example #UK, #london or #hammersmith will find users who are interested in products, services or images from that location. You could also combine these with your service to narrow the audience even further, for instance #heelsinlondon or #londonfashionblogger.
- Branded hashtags: These types of hashtags are often used by businesses on Instagram to promote their brand or a particular ad campaign. You might promote the name of your business, e.g. #divashoes, or a slogan you are pushing, such as #comfortfit. However, be aware these don’t tend to get more followers on their own, because people won’t be searching for or adding branded hashtags to their posts unless they are compelled to do so. However, they can be great for engagement during a live event, for creating contests and to position your brand deeper in your audience’s mind, so use them where you can.
Understanding these different types of hashtags will help you understand how to use hashtags on Instagram better, by lacing your post with a variety of suitable tags.
4. How to add a hashtag to your post
If you’re not sure how to hashtag on Instagram, here’s a quick walkthrough. You can add tags as either captions to your post or in the comments area. As long as your account is public, the hashtag will ensure your post is discoverable via the corresponding hashtag page. Here’s how it works:
- Upload a photo or video to your Instagram account
- Pick your filters and edit as required
- Type the hash (#) symbol in the caption field followed by the text you want to be indexed for
- Tap OK
- Then share
If you prefer to add your hashtag to the comments section, just find the post and type in your hashtag in the comments section. This is particularly good if you plan to use a lot of hashtags and don’t want to make your post look too messy.
Letters, numbers and emojis work as hashtags, but special characters and spaces do not. Don’t add in any symbols like * or %, and type words altogether without any spaces. You cannot add hashtags to other people’s posts, only your own, and can use up to 30 tags on any single post.
5. How to find the best hashtags for your brand
If you’re not sure how to find the best hashtags for Instagram, there are a few options open to you:
- Search: Just doing a simple search can throw up some interesting hashtags and useful data for your post. Click in the search bar and begin your query with a #. Instagram will present you with a list of suggestions as you start to type, as well as how many posts have been tagged with that particular hashtag. If you don’t know where to start, think about what your business does, provides or specializes in as a good launchpad. If you already have a list of keywords you use for SEO or PPC, this can be a great source of initial inspiration.
- Competition: If there are other businesses already on Instagram who are in your niche, maybe who have a sizeable following already, they may well already be leveraging a hashtag strategy which you can learn from. Visit their account and see which hashtags they use on a regular basis. If they’re posting the same tags over and over again, there’s a good chance they’ve already done a bit of trial and error research and have discovered the ones that work.
- Related: If you’ve got a hashtag or two already that you get good engagement from, visit the pages for those hashtags and see what else is posted alongside them. There may be other hashtag trends relating to your business that you haven’t thought of yet, and could try including in future posts.
- Influencers: Who are the biggest influencers in your industry? Is there a blogger who simply loves products like yours? If so, check out what hashtags they use, and follow along with their favorites to reach the people who follow them. Their audience is essentially the same as yours, so why not learn from the experts?
Avoid using ‘spammy’ hashtags such as #like4like, #followme, #follow4follow and #followback. These are insanely popular among low quality Instagramers who simply want more followers, without caring about the quality. Stick to carefully chosen, related hashtags to gain valuable followers for your business.
6. How many hashtags should you use?
No doubt you’ve uncovered a great list of potential hashtags for your Instagram posts, but how many should you use in each posting? Instagram is less strict than Twitter, in that you can use up to 30 hashtags per post. However, that doesn’t mean you should go all out on every post, so how many is enough?
For some insight into the ‘norm’, you can take a look at influencers and competitors and see how many hashtags they tend to use. You can also conduct a bit of trial and error testing to see how to use hashtags on Instagram to their full effect, by varying the number you use and tracking the results.
Research conducted last year found that there is certainly a case for the more the merrier. Buffer discovered that engagement was greatest on posts with 11 hashtags, at 79.5 per cent compared to just 29 per cent for one. A separate study by TrackMaven found that nine hashtags performed best.
As a general rule, there is no rule. Optimum hashtag numbers will depend on your industry, but there’s no need to be stingy as more definitely is more. Remember to test and adapt to the response you are getting to make hashtags work for your brand.
7. How to get onto Top Posts
Getting bumped up to a Top Post is the holy grail of how to hashtag on Instagram. There are a few things you can do to maximize your chances of getting your post into the spotlight.
- Pick the right hashtags: If you want to trend for a hashtag, avoid the massive tags unless you already have more than 10k followers. Something like #dietgoals is more likely to steer you towards a top post than something huge like #instafood.
- Punch for maximum engagement: Focus on getting high levels of engagement as quickly as possible by scheduling your post to go live when your audience is most active. Research your target market, consider time zones and use a scheduling tool to optimize your post if you can’t be online at precisely the right time.
- Add some biggies too: Using between three and five of the really big hashtags are likely to boost engagement too. You aren’t likely to hit the top post for these, but should acquire a ton of likes and comments, which will help your target hashtag to rank higher too.
Breaking into the top posts takes some dedication, trial and error and a good level of commitment. It’s all dependent on the Instagram algorithm, the workings of which is a closely guarded secret, but by following these tips you’ll give your post the best chance of success.
Now you know not only how to hashtag on Instagram, but also why and which ones to use. Why not try reviewing your hashtag strategy and see what results you can get? If you have any other tips on how to use hashtags on Instagram that we haven’t included in our guide, leave a comment and let us know.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Do you know how to hashtag on Instagram? Well, of course you know how to add a ‘#’ to the start of a word to turn it blue, but do you really know how to use hashtags on Instagram to get more engagement on your posts? ?
Instagram currently boasts in excess of 800 million users, with 500 million of those active on a daily basis. With so many people online at one time, it’s not always easy to get your posts in front of the right people for your business. However, once you know how to use hashtags on Instagram, you’ll be able to present your posts to the most engaged users, helping you grow your followers and your business as well.
Those who already know how to hashtag on Instagram have discovered the benefits this can bring. Posts with at least one hashtag generate 12.6 per cent more engagement that those without, according to research. Of course, if you get a mention by a major influencer in your sphere your engagement could receive a huge boost, but aside of this, the humble hashtag has a major part to play.
You May Also Like:
How to Hide Hashtags on Instagram >>
How to Increase Followers on Instagram - Ultimate Guide for 2018 >>
Find out how to use hashtags on Instagram with your business in our ultimate guide for 2018.
Ultimate Instagram Hashtags Guide for 2018
For your pleasure, our guide will help you understand everything you need to know about how to use hashtags to gain followers and increase likes. Let’s get started.
1. What are Instagram hashtags and how do they work?
Before we can start on how to hashtag on Instagram, it’s important that we’re all on the same page in terms of what they are and how they work.
In a nutshell, an Instagram hashtag is a bookmark; a way of categorizing content. It can be any word, phrase, number or even emoji which is prefixed by the hash symbol (#). Clicking on a hashtag on Instagram will bring up all the posts that have used that hashtag, so that you can discover new content you are interested in.
2. Why should you use hashtags?
Whether you’re a startup, new to Instagram or simply haven’t managed to acquire many followers, using hashtags on Instagram is a great way to grow your audience. By finding out how to hashtag on Instagram, your posts can be found by a much larger circle of users.
As a business, using hashtags on Instagram will help you be discovered by people who don’t already follow your page, helping you acquire new followers and boosting brand recognition. Not only that, but when you know how to use hashtags on Instagram, you can increase your reach on other channels too, because when a user shares your content to Twitter or Facebook, the hashtag is shared with it.
3. What types of hashtags are there?
When deciding how to use hashtags on Instagram, it’s important to recognize the various types of hashtags so that you can pick the right ones for you. The right hashtags will depend on your goals as a business, as well as the type of content you are sharing at that time. For example:
- Product, service and general hashtags: These might be what you do as a business (e.g. #painter) or what product you sell (e.g. #furniture). They are good for brands who want to make their work or products better known but can be difficult to achieve engagement for as there tends to be high competition.
- **Niche hashtags:**For more chance of being seen, niche hashtags reduce the competition by being more specific about your product or service. For example, #ladiesshoes rather than just #shoes will be found by more people specifically interested in shoes, while #ladiesheels will reach an even more interested audience.
- Interest hashtags: To reach enthusiasts in your niche, use interest related hashtags that describe your post. Research popular tags from the top posts section or see what specific groups are using to tag their posts. For instance, #shoeaholics or #heelsofInstagram will engage with those passionate about amazing footwear.
- Location hashtags: As you might have guessed, these tags are specifically the places where the content was show, for example #UK, #london or #hammersmith will find users who are interested in products, services or images from that location. You could also combine these with your service to narrow the audience even further, for instance #heelsinlondon or #londonfashionblogger.
- Branded hashtags: These types of hashtags are often used by businesses on Instagram to promote their brand or a particular ad campaign. You might promote the name of your business, e.g. #divashoes, or a slogan you are pushing, such as #comfortfit. However, be aware these don’t tend to get more followers on their own, because people won’t be searching for or adding branded hashtags to their posts unless they are compelled to do so. However, they can be great for engagement during a live event, for creating contests and to position your brand deeper in your audience’s mind, so use them where you can.
Understanding these different types of hashtags will help you understand how to use hashtags on Instagram better, by lacing your post with a variety of suitable tags.
4. How to add a hashtag to your post
If you’re not sure how to hashtag on Instagram, here’s a quick walkthrough. You can add tags as either captions to your post or in the comments area. As long as your account is public, the hashtag will ensure your post is discoverable via the corresponding hashtag page. Here’s how it works:
- Upload a photo or video to your Instagram account
- Pick your filters and edit as required
- Type the hash (#) symbol in the caption field followed by the text you want to be indexed for
- Tap OK
- Then share
If you prefer to add your hashtag to the comments section, just find the post and type in your hashtag in the comments section. This is particularly good if you plan to use a lot of hashtags and don’t want to make your post look too messy.
Letters, numbers and emojis work as hashtags, but special characters and spaces do not. Don’t add in any symbols like * or %, and type words altogether without any spaces. You cannot add hashtags to other people’s posts, only your own, and can use up to 30 tags on any single post.
5. How to find the best hashtags for your brand
If you’re not sure how to find the best hashtags for Instagram, there are a few options open to you:
- Search: Just doing a simple search can throw up some interesting hashtags and useful data for your post. Click in the search bar and begin your query with a #. Instagram will present you with a list of suggestions as you start to type, as well as how many posts have been tagged with that particular hashtag. If you don’t know where to start, think about what your business does, provides or specializes in as a good launchpad. If you already have a list of keywords you use for SEO or PPC, this can be a great source of initial inspiration.
- Competition: If there are other businesses already on Instagram who are in your niche, maybe who have a sizeable following already, they may well already be leveraging a hashtag strategy which you can learn from. Visit their account and see which hashtags they use on a regular basis. If they’re posting the same tags over and over again, there’s a good chance they’ve already done a bit of trial and error research and have discovered the ones that work.
- Related: If you’ve got a hashtag or two already that you get good engagement from, visit the pages for those hashtags and see what else is posted alongside them. There may be other hashtag trends relating to your business that you haven’t thought of yet, and could try including in future posts.
- Influencers: Who are the biggest influencers in your industry? Is there a blogger who simply loves products like yours? If so, check out what hashtags they use, and follow along with their favorites to reach the people who follow them. Their audience is essentially the same as yours, so why not learn from the experts?
Avoid using ‘spammy’ hashtags such as #like4like, #followme, #follow4follow and #followback. These are insanely popular among low quality Instagramers who simply want more followers, without caring about the quality. Stick to carefully chosen, related hashtags to gain valuable followers for your business.
6. How many hashtags should you use?
No doubt you’ve uncovered a great list of potential hashtags for your Instagram posts, but how many should you use in each posting? Instagram is less strict than Twitter, in that you can use up to 30 hashtags per post. However, that doesn’t mean you should go all out on every post, so how many is enough?
For some insight into the ‘norm’, you can take a look at influencers and competitors and see how many hashtags they tend to use. You can also conduct a bit of trial and error testing to see how to use hashtags on Instagram to their full effect, by varying the number you use and tracking the results.
Research conducted last year found that there is certainly a case for the more the merrier. Buffer discovered that engagement was greatest on posts with 11 hashtags, at 79.5 per cent compared to just 29 per cent for one. A separate study by TrackMaven found that nine hashtags performed best.
As a general rule, there is no rule. Optimum hashtag numbers will depend on your industry, but there’s no need to be stingy as more definitely is more. Remember to test and adapt to the response you are getting to make hashtags work for your brand.
7. How to get onto Top Posts
Getting bumped up to a Top Post is the holy grail of how to hashtag on Instagram. There are a few things you can do to maximize your chances of getting your post into the spotlight.
- Pick the right hashtags: If you want to trend for a hashtag, avoid the massive tags unless you already have more than 10k followers. Something like #dietgoals is more likely to steer you towards a top post than something huge like #instafood.
- Punch for maximum engagement: Focus on getting high levels of engagement as quickly as possible by scheduling your post to go live when your audience is most active. Research your target market, consider time zones and use a scheduling tool to optimize your post if you can’t be online at precisely the right time.
- Add some biggies too: Using between three and five of the really big hashtags are likely to boost engagement too. You aren’t likely to hit the top post for these, but should acquire a ton of likes and comments, which will help your target hashtag to rank higher too.
Breaking into the top posts takes some dedication, trial and error and a good level of commitment. It’s all dependent on the Instagram algorithm, the workings of which is a closely guarded secret, but by following these tips you’ll give your post the best chance of success.
Now you know not only how to hashtag on Instagram, but also why and which ones to use. Why not try reviewing your hashtag strategy and see what results you can get? If you have any other tips on how to use hashtags on Instagram that we haven’t included in our guide, leave a comment and let us know.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Do you know how to hashtag on Instagram? Well, of course you know how to add a ‘#’ to the start of a word to turn it blue, but do you really know how to use hashtags on Instagram to get more engagement on your posts? ?
Instagram currently boasts in excess of 800 million users, with 500 million of those active on a daily basis. With so many people online at one time, it’s not always easy to get your posts in front of the right people for your business. However, once you know how to use hashtags on Instagram, you’ll be able to present your posts to the most engaged users, helping you grow your followers and your business as well.
Those who already know how to hashtag on Instagram have discovered the benefits this can bring. Posts with at least one hashtag generate 12.6 per cent more engagement that those without, according to research. Of course, if you get a mention by a major influencer in your sphere your engagement could receive a huge boost, but aside of this, the humble hashtag has a major part to play.
You May Also Like:
How to Hide Hashtags on Instagram >>
How to Increase Followers on Instagram - Ultimate Guide for 2018 >>
Find out how to use hashtags on Instagram with your business in our ultimate guide for 2018.
Ultimate Instagram Hashtags Guide for 2018
For your pleasure, our guide will help you understand everything you need to know about how to use hashtags to gain followers and increase likes. Let’s get started.
1. What are Instagram hashtags and how do they work?
Before we can start on how to hashtag on Instagram, it’s important that we’re all on the same page in terms of what they are and how they work.
In a nutshell, an Instagram hashtag is a bookmark; a way of categorizing content. It can be any word, phrase, number or even emoji which is prefixed by the hash symbol (#). Clicking on a hashtag on Instagram will bring up all the posts that have used that hashtag, so that you can discover new content you are interested in.
2. Why should you use hashtags?
Whether you’re a startup, new to Instagram or simply haven’t managed to acquire many followers, using hashtags on Instagram is a great way to grow your audience. By finding out how to hashtag on Instagram, your posts can be found by a much larger circle of users.
As a business, using hashtags on Instagram will help you be discovered by people who don’t already follow your page, helping you acquire new followers and boosting brand recognition. Not only that, but when you know how to use hashtags on Instagram, you can increase your reach on other channels too, because when a user shares your content to Twitter or Facebook, the hashtag is shared with it.
3. What types of hashtags are there?
When deciding how to use hashtags on Instagram, it’s important to recognize the various types of hashtags so that you can pick the right ones for you. The right hashtags will depend on your goals as a business, as well as the type of content you are sharing at that time. For example:
- Product, service and general hashtags: These might be what you do as a business (e.g. #painter) or what product you sell (e.g. #furniture). They are good for brands who want to make their work or products better known but can be difficult to achieve engagement for as there tends to be high competition.
- **Niche hashtags:**For more chance of being seen, niche hashtags reduce the competition by being more specific about your product or service. For example, #ladiesshoes rather than just #shoes will be found by more people specifically interested in shoes, while #ladiesheels will reach an even more interested audience.
- Interest hashtags: To reach enthusiasts in your niche, use interest related hashtags that describe your post. Research popular tags from the top posts section or see what specific groups are using to tag their posts. For instance, #shoeaholics or #heelsofInstagram will engage with those passionate about amazing footwear.
- Location hashtags: As you might have guessed, these tags are specifically the places where the content was show, for example #UK, #london or #hammersmith will find users who are interested in products, services or images from that location. You could also combine these with your service to narrow the audience even further, for instance #heelsinlondon or #londonfashionblogger.
- Branded hashtags: These types of hashtags are often used by businesses on Instagram to promote their brand or a particular ad campaign. You might promote the name of your business, e.g. #divashoes, or a slogan you are pushing, such as #comfortfit. However, be aware these don’t tend to get more followers on their own, because people won’t be searching for or adding branded hashtags to their posts unless they are compelled to do so. However, they can be great for engagement during a live event, for creating contests and to position your brand deeper in your audience’s mind, so use them where you can.
Understanding these different types of hashtags will help you understand how to use hashtags on Instagram better, by lacing your post with a variety of suitable tags.
4. How to add a hashtag to your post
If you’re not sure how to hashtag on Instagram, here’s a quick walkthrough. You can add tags as either captions to your post or in the comments area. As long as your account is public, the hashtag will ensure your post is discoverable via the corresponding hashtag page. Here’s how it works:
- Upload a photo or video to your Instagram account
- Pick your filters and edit as required
- Type the hash (#) symbol in the caption field followed by the text you want to be indexed for
- Tap OK
- Then share
If you prefer to add your hashtag to the comments section, just find the post and type in your hashtag in the comments section. This is particularly good if you plan to use a lot of hashtags and don’t want to make your post look too messy.
Letters, numbers and emojis work as hashtags, but special characters and spaces do not. Don’t add in any symbols like * or %, and type words altogether without any spaces. You cannot add hashtags to other people’s posts, only your own, and can use up to 30 tags on any single post.
5. How to find the best hashtags for your brand
If you’re not sure how to find the best hashtags for Instagram, there are a few options open to you:
- Search: Just doing a simple search can throw up some interesting hashtags and useful data for your post. Click in the search bar and begin your query with a #. Instagram will present you with a list of suggestions as you start to type, as well as how many posts have been tagged with that particular hashtag. If you don’t know where to start, think about what your business does, provides or specializes in as a good launchpad. If you already have a list of keywords you use for SEO or PPC, this can be a great source of initial inspiration.
- Competition: If there are other businesses already on Instagram who are in your niche, maybe who have a sizeable following already, they may well already be leveraging a hashtag strategy which you can learn from. Visit their account and see which hashtags they use on a regular basis. If they’re posting the same tags over and over again, there’s a good chance they’ve already done a bit of trial and error research and have discovered the ones that work.
- Related: If you’ve got a hashtag or two already that you get good engagement from, visit the pages for those hashtags and see what else is posted alongside them. There may be other hashtag trends relating to your business that you haven’t thought of yet, and could try including in future posts.
- Influencers: Who are the biggest influencers in your industry? Is there a blogger who simply loves products like yours? If so, check out what hashtags they use, and follow along with their favorites to reach the people who follow them. Their audience is essentially the same as yours, so why not learn from the experts?
Avoid using ‘spammy’ hashtags such as #like4like, #followme, #follow4follow and #followback. These are insanely popular among low quality Instagramers who simply want more followers, without caring about the quality. Stick to carefully chosen, related hashtags to gain valuable followers for your business.
6. How many hashtags should you use?
No doubt you’ve uncovered a great list of potential hashtags for your Instagram posts, but how many should you use in each posting? Instagram is less strict than Twitter, in that you can use up to 30 hashtags per post. However, that doesn’t mean you should go all out on every post, so how many is enough?
For some insight into the ‘norm’, you can take a look at influencers and competitors and see how many hashtags they tend to use. You can also conduct a bit of trial and error testing to see how to use hashtags on Instagram to their full effect, by varying the number you use and tracking the results.
Research conducted last year found that there is certainly a case for the more the merrier. Buffer discovered that engagement was greatest on posts with 11 hashtags, at 79.5 per cent compared to just 29 per cent for one. A separate study by TrackMaven found that nine hashtags performed best.
As a general rule, there is no rule. Optimum hashtag numbers will depend on your industry, but there’s no need to be stingy as more definitely is more. Remember to test and adapt to the response you are getting to make hashtags work for your brand.
7. How to get onto Top Posts
Getting bumped up to a Top Post is the holy grail of how to hashtag on Instagram. There are a few things you can do to maximize your chances of getting your post into the spotlight.
- Pick the right hashtags: If you want to trend for a hashtag, avoid the massive tags unless you already have more than 10k followers. Something like #dietgoals is more likely to steer you towards a top post than something huge like #instafood.
- Punch for maximum engagement: Focus on getting high levels of engagement as quickly as possible by scheduling your post to go live when your audience is most active. Research your target market, consider time zones and use a scheduling tool to optimize your post if you can’t be online at precisely the right time.
- Add some biggies too: Using between three and five of the really big hashtags are likely to boost engagement too. You aren’t likely to hit the top post for these, but should acquire a ton of likes and comments, which will help your target hashtag to rank higher too.
Breaking into the top posts takes some dedication, trial and error and a good level of commitment. It’s all dependent on the Instagram algorithm, the workings of which is a closely guarded secret, but by following these tips you’ll give your post the best chance of success.
Now you know not only how to hashtag on Instagram, but also why and which ones to use. Why not try reviewing your hashtag strategy and see what results you can get? If you have any other tips on how to use hashtags on Instagram that we haven’t included in our guide, leave a comment and let us know.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Also read:
- 2024 Approved Unlock Better Engagement on Instagram With Video Loops
- [Updated] In 2024, Unrivaled Tag Analyzers Your Key to Hashtag Success (FB/Twitter/Insta)
- [New] 2024 Approved Mastering Instagram Analytics Top Tools for Enhanced Performance Insights
- [New] The Meme Code Principles of Viral Video Content Creation
- [Updated] How Much Footage Does Instagram Allow?
- In 2024, Facing Instagram Video Issues? You May Find the Answers Here
- [New] In 2024, Unlocking Viral Potential in Instagram Videos
- In 2024, From Unknown to Iconic The Journey of Viral Instagram Films
- [Updated] Instagram TV Deactivation Made Easy for 2024
- [New] A Melodic Guide Navigating Copyright with Instagram for 2024
- 2024 Approved Sneak Peeks Into Slow-Motion Mastery on Instagram
- [New] Learn the Art of Virality Infuse Insta Reels With TikTok Charm for 2024
- [Updated] 2024 Approved Leverage Your Influence Top 10 IGTV Video Tactics for Brands
- Step-by-Step for Turning Insta Videos Into MP3s for 2024
- [Updated] Mastering IGTV Followers Essential Techniques to Grow Your Audience
- [New] 2024 Approved Leveraging Instagram Metrics Selecting Optimal Analytics Software
- [Updated] In 2024, Top 5 Secret Story Viewers' Tools
- In 2024, Quick Tips Efficiently Post Videos on IGTV
- Dynamic Instagram Collage Views for 2024
- Instagram's Social Filters Unfollow Guide for 2024
- [New] Making Your Instagram Story Pop with YouTube Vids for 2024
- [New] Mastering Your Marketing Edge Establishing a Biz Page on Instagram
- 2024 Approved Streamline Content Sharing A Complete Instagram Video Upload Guide From Desktop
- In 2024, Elusive Story Viewers' Mobile Hacks
- [Updated] In 2024, Social Scrutiny Who Felt the Glance on Your Insta Image?
- 2024 Approved How to Captivate with Instagram's Live Feature
- 2024 Approved Mastering Instagram's Musical Licensing Landscape
- [Updated] From Sideways to Symmetry Mastering the Art of Rotating Visual Content for Maximum Engagement for 2024
- Mastering IGTV Thumbnail Creation & Editing
- [New] 2024 Approved Crafting a Seamless Cross-Share Experience with FB & IGTV
- Navigating Through Troubled Waters Instagram Videos Guide for 2024
- [New] The Beat of Branding Mixing Music Into Your InstaReel for 2024
- [New] Adapting to Instagram's Evolved Content Curation
- [New] 2024 Approved The Insider’s Guide to Instagram Video Engagement
- [Updated] 2024 Approved Aligning Content Quality with Instagram's User Base
- 2024 Approved Perfect Your IGTV Presentations with Top Video Editors
- The Ultimate Fix for Instagram Video Problems for 2024
- [Updated] Endless Memories FREE Saving on Instagram Stories for 2024
- [Updated] Insta-Wealth Tactics for Transforming Passion Projects Into Paid Opportunities for 2024
- In 2024, Unseen Chronicles 5 Expertly Crafted Viewer Tools
- [New] Discovering the Top 10 Invisible Story Lovers for 2024
- In 2024, How does the stardust trade cost In pokemon go On Vivo X100? | Dr.fone
- New In 2024, Visualize Your Music Top Free Applications to Watch Out For on iPhones and Android Devices
- Apple ID Unlock On Apple iPhone 13 Pro Max? How to Fix it?
- New 2024 Approved Mac Compatible Green Screen Software Top Picks and Features
- How to Track WhatsApp Messages on Vivo V27 Without Them Knowing? | Dr.fone
- Gamer's Guide Essential Capture Tools for Pcs and Macs for 2024
- New Time-Lapse Video Editing Made Easy Top Software Picks for 2024
- Updated 2024 Approved How To Make Transparent Background On Picsart
- In 2024, The Ultimate Bandicam Reference – Unpacking 2023 Features
- [Updated] Top 10 Best No-Cost Capture Apps for Gamers
- In 2024, How Do You Unlock your Apple iPhone 13 mini? Learn All 4 Methods
- In 2024, Efficient Video Storing in Google Chat
- In 2024, The Art of Online Recording
- In 2024, How to Track OnePlus Nord N30 5G Location by Number | Dr.fone
- Clip Courage Embracing Twitter's Viral Vanguard
- [New] YouTube Mastery Screen Recording Unveiled
- In 2024, The 10 Best Tools to Bypass iCloud Activation Lock From Apple iPhone 13 You Should Try Out
- 2024 Approved Firefox Recording Tools & Extensions
- [Updated] 2024 Approved Detailed Guide to Capturing Minecraft Gameplay Events
- Supercharge Visual & Aural Aspects of Media Content for 2024
- In 2024, Best Nubia Red Magic 9 Pro+ Pattern Lock Removal Tools Remove Android Pattern Lock Without Losing Data
- New Saving Instagram Soundtracks as MP3 Files Made Easy
- [New] 2024 Approved The Best Beginnings Choosing Valheim's Prime Plants
- Complete guide for recovering messages files on Poco M6 5G
- How to Unlock iPhone X When We Dont Have Apple ID or Password?
- The Ultimate Guide 10 Superior Sound Recording Programs for 2024
- 2024 Approved The Ultimate Guide 10 Must-Have Extractors in Post-Production Software
- A Working Guide For Pachirisu Pokemon Go Map On Motorola Edge 40 Neo | Dr.fone
- Updated Finding Auditory Representations of Steel Trumpets
- In 2024, Essential Watchers The #1-#10 FB Apps
- New 2024 Approved How to Convert Videos to DVD Format on Windows and Mac Computers
- 2024 Approved My Must-Haves for a Reliable Video to MP3 Converter
- How to Fix Error 495 While Download/Updating Android Apps On Xiaomi Redmi 12 5G | Dr.fone
- [Updated] 2024 Approved A Detailed Exploration of Professional Video Instruction Making
- Additional Tips About Sinnoh Stone For Samsung Galaxy A25 5G | Dr.fone
- [Updated] 2024 Approved Secrets of Streaming Sound Record and Preserve
- Full Guide to Creating Minecraft Mashups
- 2024 Approved 12 Best Online Animation Makers to Create Amazing Videos
- The Most Useful Tips for Pokemon Go Ultra League On Asus ROG Phone 7 | Dr.fone
- New In 2024, Resize Videos with Ease 10 Top Tools
- Title: "[Updated] Elevating Your Instagram Presence A Guide to Smart Hashtag Use"
- Author: Robert
- Created at : 2024-05-21 15:03:09
- Updated at : 2024-05-22 15:03:09
- Link: https://instagram-video-files.techidaily.com/updated-elevating-your-instagram-presence-a-guide-to-smart-hashtag-use/
- License: This work is licensed under CC BY-NC-SA 4.0.