![In 2024, Peering Into the Pantheon of Social Media Mavens in Your Area](https://www.lifewire.com/thmb/lbxhd7OB6rqQx-qqETdnPadxxu4=/300x200/filters:no_upscale():max_bytes(150000):strip_icc()/selfie-with-cute-little-dog-with-eyeglasses-595737544-562674d335a74d94828f7a5d7fe1f6b2.jpg)
In 2024, Peering Into the Pantheon of Social Media Mavens in Your Area
![](/images/site-logo.png)
Peering Into the Pantheon of Social Media Mavens in Your Area
How to Free Find Instagram Influencers in Your Niche
Shanoon Cox
Mar 27, 2024• Proven solutions
Using Instagram influencers for marketing purposes has become a very relevant tactic for businesses. You have probably heard about companies getting Instagram influencers to market their products or services. Since influencers have tens to hundreds of thousands of followers, they offer companies a wide reach in these marketing campaigns. But how can you find Instagram influencers on a tight budget?
We attempt to explain the process of finding the right Instagram influencers for your niche marketing campaign.
Five Steps to Find Instagram Influencers in Your Niche - for Free
Step 1: Establish Your Criteria
Before you go any further in the search for influencers, it is important to understand your marketing goals. Being able to find Instagram influencers is a lot easier when you have concrete goals.
Too many people think that if you find an Instagram influencer who has close to a million followers, you are all set. But it is not that simple. Yes, you want to find influencers who have many followers, as they will increase your brand exposure.
But what matters the most is finding the right influencer. It is why establishing a criteria for the influencer is important. This should be done before any search begins.
The type of criteria you could use in the search is whether they have an engaged audience, whether that audience is relevant to your company and the type of content they create.
Say an Instagram influencer has a million followers, but the number of likes and comments they get on a post is fairly unremarkable. It is a sign they have low engagement. In some cases, a person with around 100,000 followers and high engagement is better than someone with a million followers and low engagement.
It is crucial to assess the relevance of an influencer’s audience to your company. For instance, if you are selling computer gaming headsets, you must find an influencer whose audience shares an interest in gaming. If the influencer you find is a model who is followed for hair and makeup tips, using them would not be very useful to your marketing goals.
Finally, the influencer must create great content. You will be offering them a product or service in exchange for the branded content they will produce. And you are relying on that content being great.
Step 2: Analyze Your Followers
It is surprising how many companies are able to find influencers just by looking through their own followers. Assess your Instagram account and see if you can find users who are regularly liking posts or commenting on them.
When you find users who have a high engagement on your profile, you can assess their profiles to see if any of them have high follower counts. If one or two of them have more than 10,000 followers, they could be useful to you for influencer marketing.
Even if you do not find anything through your own followers, you can always use related keyword hashtags to find influencers who are interested in the products or services that your company offers.
Step 3: Use an Influencer Network
There are some very useful influencer networks that are available for free. While the free networks do not have the same analysis as paid varieties, they are still very useful in the search for Instagram influencers.
You can use an influencer network to find Instagram influencers who may have an interest in the niche that your company is targeting. All you need is a few promising leads that may be interested in talking and collaborating with your company.
Step 4: Contact Instagram Influencers
Through steps two and three, you should have been able to get at least 10 to 15 names of Instagram influencers who are interested in your niche. If you got lucky, you may have found a couple who have a serious interest in your company, making the coming talks even easier.
Most influencers will have an email address that you can use to contact them for business enquiries. Use that address to send them a formal message. If they do not have any contact method, you can always send them a direct message on Instagram to get their attention.
When contacting an influencer, make sure you are being very open about the invitation. Talk about your company and brand, mention the product or service you are interested in an influencer marketing, and discuss the potential budget. If you want the influencer’s help for free, make sure you are mentioning this fact in the initial message.
Do not feel disheartened if a few influencers ignore your messages. There are so many companies contacting influencers for their assistance. It is normal that some message will be ignored or lost in the shuffle.
It is why you must cast your net far and wide. Contact as many relevant influencers as you can. The more people you contact, the greater your chance of getting into a collaboration with a few influencers for free.
Step 5: Watch Out for Competitors
A great way to find influencers who may be interested in promoting your products or services is by looking at what your competitors are doing.
Do not focus on the most popular company in the niche, as they may be able to offer influencers better compensation.
Look at companies in the niche who have a similar size and profile to your company. You can look at all the posts where your competitors have been tagged in. These posts will show you if there are popular Instagram influencers who are advertising the products or services that your competitors are offering.
Conclusion
It can be hard to find Instagram influencers for a niche marketing campaign, especially if you are working on a limited budget. But the good news is that influencers also want to raise their profile by working with brands in their niche. It can be a mutually beneficial relationship. And if your company continues to grow through the marketing you are doing with Instagram influencers, you could even establish a long term relationship with that influencer.
If you are planning to edit Instagram video, you might want to try Filmora right now.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Using Instagram influencers for marketing purposes has become a very relevant tactic for businesses. You have probably heard about companies getting Instagram influencers to market their products or services. Since influencers have tens to hundreds of thousands of followers, they offer companies a wide reach in these marketing campaigns. But how can you find Instagram influencers on a tight budget?
We attempt to explain the process of finding the right Instagram influencers for your niche marketing campaign.
Five Steps to Find Instagram Influencers in Your Niche - for Free
Step 1: Establish Your Criteria
Before you go any further in the search for influencers, it is important to understand your marketing goals. Being able to find Instagram influencers is a lot easier when you have concrete goals.
Too many people think that if you find an Instagram influencer who has close to a million followers, you are all set. But it is not that simple. Yes, you want to find influencers who have many followers, as they will increase your brand exposure.
But what matters the most is finding the right influencer. It is why establishing a criteria for the influencer is important. This should be done before any search begins.
The type of criteria you could use in the search is whether they have an engaged audience, whether that audience is relevant to your company and the type of content they create.
Say an Instagram influencer has a million followers, but the number of likes and comments they get on a post is fairly unremarkable. It is a sign they have low engagement. In some cases, a person with around 100,000 followers and high engagement is better than someone with a million followers and low engagement.
It is crucial to assess the relevance of an influencer’s audience to your company. For instance, if you are selling computer gaming headsets, you must find an influencer whose audience shares an interest in gaming. If the influencer you find is a model who is followed for hair and makeup tips, using them would not be very useful to your marketing goals.
Finally, the influencer must create great content. You will be offering them a product or service in exchange for the branded content they will produce. And you are relying on that content being great.
Step 2: Analyze Your Followers
It is surprising how many companies are able to find influencers just by looking through their own followers. Assess your Instagram account and see if you can find users who are regularly liking posts or commenting on them.
When you find users who have a high engagement on your profile, you can assess their profiles to see if any of them have high follower counts. If one or two of them have more than 10,000 followers, they could be useful to you for influencer marketing.
Even if you do not find anything through your own followers, you can always use related keyword hashtags to find influencers who are interested in the products or services that your company offers.
Step 3: Use an Influencer Network
There are some very useful influencer networks that are available for free. While the free networks do not have the same analysis as paid varieties, they are still very useful in the search for Instagram influencers.
You can use an influencer network to find Instagram influencers who may have an interest in the niche that your company is targeting. All you need is a few promising leads that may be interested in talking and collaborating with your company.
Step 4: Contact Instagram Influencers
Through steps two and three, you should have been able to get at least 10 to 15 names of Instagram influencers who are interested in your niche. If you got lucky, you may have found a couple who have a serious interest in your company, making the coming talks even easier.
Most influencers will have an email address that you can use to contact them for business enquiries. Use that address to send them a formal message. If they do not have any contact method, you can always send them a direct message on Instagram to get their attention.
When contacting an influencer, make sure you are being very open about the invitation. Talk about your company and brand, mention the product or service you are interested in an influencer marketing, and discuss the potential budget. If you want the influencer’s help for free, make sure you are mentioning this fact in the initial message.
Do not feel disheartened if a few influencers ignore your messages. There are so many companies contacting influencers for their assistance. It is normal that some message will be ignored or lost in the shuffle.
It is why you must cast your net far and wide. Contact as many relevant influencers as you can. The more people you contact, the greater your chance of getting into a collaboration with a few influencers for free.
Step 5: Watch Out for Competitors
A great way to find influencers who may be interested in promoting your products or services is by looking at what your competitors are doing.
Do not focus on the most popular company in the niche, as they may be able to offer influencers better compensation.
Look at companies in the niche who have a similar size and profile to your company. You can look at all the posts where your competitors have been tagged in. These posts will show you if there are popular Instagram influencers who are advertising the products or services that your competitors are offering.
Conclusion
It can be hard to find Instagram influencers for a niche marketing campaign, especially if you are working on a limited budget. But the good news is that influencers also want to raise their profile by working with brands in their niche. It can be a mutually beneficial relationship. And if your company continues to grow through the marketing you are doing with Instagram influencers, you could even establish a long term relationship with that influencer.
If you are planning to edit Instagram video, you might want to try Filmora right now.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Using Instagram influencers for marketing purposes has become a very relevant tactic for businesses. You have probably heard about companies getting Instagram influencers to market their products or services. Since influencers have tens to hundreds of thousands of followers, they offer companies a wide reach in these marketing campaigns. But how can you find Instagram influencers on a tight budget?
We attempt to explain the process of finding the right Instagram influencers for your niche marketing campaign.
Five Steps to Find Instagram Influencers in Your Niche - for Free
Step 1: Establish Your Criteria
Before you go any further in the search for influencers, it is important to understand your marketing goals. Being able to find Instagram influencers is a lot easier when you have concrete goals.
Too many people think that if you find an Instagram influencer who has close to a million followers, you are all set. But it is not that simple. Yes, you want to find influencers who have many followers, as they will increase your brand exposure.
But what matters the most is finding the right influencer. It is why establishing a criteria for the influencer is important. This should be done before any search begins.
The type of criteria you could use in the search is whether they have an engaged audience, whether that audience is relevant to your company and the type of content they create.
Say an Instagram influencer has a million followers, but the number of likes and comments they get on a post is fairly unremarkable. It is a sign they have low engagement. In some cases, a person with around 100,000 followers and high engagement is better than someone with a million followers and low engagement.
It is crucial to assess the relevance of an influencer’s audience to your company. For instance, if you are selling computer gaming headsets, you must find an influencer whose audience shares an interest in gaming. If the influencer you find is a model who is followed for hair and makeup tips, using them would not be very useful to your marketing goals.
Finally, the influencer must create great content. You will be offering them a product or service in exchange for the branded content they will produce. And you are relying on that content being great.
Step 2: Analyze Your Followers
It is surprising how many companies are able to find influencers just by looking through their own followers. Assess your Instagram account and see if you can find users who are regularly liking posts or commenting on them.
When you find users who have a high engagement on your profile, you can assess their profiles to see if any of them have high follower counts. If one or two of them have more than 10,000 followers, they could be useful to you for influencer marketing.
Even if you do not find anything through your own followers, you can always use related keyword hashtags to find influencers who are interested in the products or services that your company offers.
Step 3: Use an Influencer Network
There are some very useful influencer networks that are available for free. While the free networks do not have the same analysis as paid varieties, they are still very useful in the search for Instagram influencers.
You can use an influencer network to find Instagram influencers who may have an interest in the niche that your company is targeting. All you need is a few promising leads that may be interested in talking and collaborating with your company.
Step 4: Contact Instagram Influencers
Through steps two and three, you should have been able to get at least 10 to 15 names of Instagram influencers who are interested in your niche. If you got lucky, you may have found a couple who have a serious interest in your company, making the coming talks even easier.
Most influencers will have an email address that you can use to contact them for business enquiries. Use that address to send them a formal message. If they do not have any contact method, you can always send them a direct message on Instagram to get their attention.
When contacting an influencer, make sure you are being very open about the invitation. Talk about your company and brand, mention the product or service you are interested in an influencer marketing, and discuss the potential budget. If you want the influencer’s help for free, make sure you are mentioning this fact in the initial message.
Do not feel disheartened if a few influencers ignore your messages. There are so many companies contacting influencers for their assistance. It is normal that some message will be ignored or lost in the shuffle.
It is why you must cast your net far and wide. Contact as many relevant influencers as you can. The more people you contact, the greater your chance of getting into a collaboration with a few influencers for free.
Step 5: Watch Out for Competitors
A great way to find influencers who may be interested in promoting your products or services is by looking at what your competitors are doing.
Do not focus on the most popular company in the niche, as they may be able to offer influencers better compensation.
Look at companies in the niche who have a similar size and profile to your company. You can look at all the posts where your competitors have been tagged in. These posts will show you if there are popular Instagram influencers who are advertising the products or services that your competitors are offering.
Conclusion
It can be hard to find Instagram influencers for a niche marketing campaign, especially if you are working on a limited budget. But the good news is that influencers also want to raise their profile by working with brands in their niche. It can be a mutually beneficial relationship. And if your company continues to grow through the marketing you are doing with Instagram influencers, you could even establish a long term relationship with that influencer.
If you are planning to edit Instagram video, you might want to try Filmora right now.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Mar 27, 2024• Proven solutions
Using Instagram influencers for marketing purposes has become a very relevant tactic for businesses. You have probably heard about companies getting Instagram influencers to market their products or services. Since influencers have tens to hundreds of thousands of followers, they offer companies a wide reach in these marketing campaigns. But how can you find Instagram influencers on a tight budget?
We attempt to explain the process of finding the right Instagram influencers for your niche marketing campaign.
Five Steps to Find Instagram Influencers in Your Niche - for Free
Step 1: Establish Your Criteria
Before you go any further in the search for influencers, it is important to understand your marketing goals. Being able to find Instagram influencers is a lot easier when you have concrete goals.
Too many people think that if you find an Instagram influencer who has close to a million followers, you are all set. But it is not that simple. Yes, you want to find influencers who have many followers, as they will increase your brand exposure.
But what matters the most is finding the right influencer. It is why establishing a criteria for the influencer is important. This should be done before any search begins.
The type of criteria you could use in the search is whether they have an engaged audience, whether that audience is relevant to your company and the type of content they create.
Say an Instagram influencer has a million followers, but the number of likes and comments they get on a post is fairly unremarkable. It is a sign they have low engagement. In some cases, a person with around 100,000 followers and high engagement is better than someone with a million followers and low engagement.
It is crucial to assess the relevance of an influencer’s audience to your company. For instance, if you are selling computer gaming headsets, you must find an influencer whose audience shares an interest in gaming. If the influencer you find is a model who is followed for hair and makeup tips, using them would not be very useful to your marketing goals.
Finally, the influencer must create great content. You will be offering them a product or service in exchange for the branded content they will produce. And you are relying on that content being great.
Step 2: Analyze Your Followers
It is surprising how many companies are able to find influencers just by looking through their own followers. Assess your Instagram account and see if you can find users who are regularly liking posts or commenting on them.
When you find users who have a high engagement on your profile, you can assess their profiles to see if any of them have high follower counts. If one or two of them have more than 10,000 followers, they could be useful to you for influencer marketing.
Even if you do not find anything through your own followers, you can always use related keyword hashtags to find influencers who are interested in the products or services that your company offers.
Step 3: Use an Influencer Network
There are some very useful influencer networks that are available for free. While the free networks do not have the same analysis as paid varieties, they are still very useful in the search for Instagram influencers.
You can use an influencer network to find Instagram influencers who may have an interest in the niche that your company is targeting. All you need is a few promising leads that may be interested in talking and collaborating with your company.
Step 4: Contact Instagram Influencers
Through steps two and three, you should have been able to get at least 10 to 15 names of Instagram influencers who are interested in your niche. If you got lucky, you may have found a couple who have a serious interest in your company, making the coming talks even easier.
Most influencers will have an email address that you can use to contact them for business enquiries. Use that address to send them a formal message. If they do not have any contact method, you can always send them a direct message on Instagram to get their attention.
When contacting an influencer, make sure you are being very open about the invitation. Talk about your company and brand, mention the product or service you are interested in an influencer marketing, and discuss the potential budget. If you want the influencer’s help for free, make sure you are mentioning this fact in the initial message.
Do not feel disheartened if a few influencers ignore your messages. There are so many companies contacting influencers for their assistance. It is normal that some message will be ignored or lost in the shuffle.
It is why you must cast your net far and wide. Contact as many relevant influencers as you can. The more people you contact, the greater your chance of getting into a collaboration with a few influencers for free.
Step 5: Watch Out for Competitors
A great way to find influencers who may be interested in promoting your products or services is by looking at what your competitors are doing.
Do not focus on the most popular company in the niche, as they may be able to offer influencers better compensation.
Look at companies in the niche who have a similar size and profile to your company. You can look at all the posts where your competitors have been tagged in. These posts will show you if there are popular Instagram influencers who are advertising the products or services that your competitors are offering.
Conclusion
It can be hard to find Instagram influencers for a niche marketing campaign, especially if you are working on a limited budget. But the good news is that influencers also want to raise their profile by working with brands in their niche. It can be a mutually beneficial relationship. And if your company continues to grow through the marketing you are doing with Instagram influencers, you could even establish a long term relationship with that influencer.
If you are planning to edit Instagram video, you might want to try Filmora right now.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Also read:
- [Updated] In 2024, Navigating Instagram The Essential Guide to Mastering Reels
- [New] 2024 Approved Mastering InstaVid Promotion Crafting a Successful Marketing Gameplan
- [Updated] Unlocking Content Discovery with Instagram Hashtags for 2024
- 2024 Approved Quick Guide to Overcoming Instagram Video Hiccups
- Discover Comedy-Tear Fusion in These Highest Rated Memetic Accounts
- [New] 2024 Approved Enhancing Your Feed with New Instagram Filters
- [Updated] Personalizing Photos on Insta The Watermark Process for 2024
- [New] In 2024, Chuckling and Crying on the Same IG Feed Top Memetic Pages
- 2024 Approved Designing Unique Instagram Post Cover Texts
- [New] 2024 Approved Instagram Mastery The Top 10 Steps to Optimize Engagement
- 2024 Approved How to Download IGTV Videos on iPhone & Android [5 Ways]
- [Updated] Quick Guide Incorporating More Photos Into Your Instagram Story
- Audio Alchemy Transforming Instagram Videos with Sound for 2024
- In 2024, Control Over Your IG Content Exposure
- [New] Keeping Your Creative Content on iOS with Ease for 2024
- In 2024, How to Create Awesome Instagram Videos
- Cutting-Edge Editing 10 Pioneering Tools for Instagram Vids for 2024
- [New] Instagram's Most Motivational Shots A Top 20 List
- Visual Storytelling on Social Media Crafting an Effective Plan
- [Updated] 2024 Approved How to Make Instagram Slow Motion Video
- [Updated] 2024 Approved 8 Most Popular Instagram After Effects Packs
- [New] 2024 Approved Keep an Eye Out for Insta Follower Fleece
- [Updated] Crafting Engaging Narratives A Compreehensive Guide to Adding Emojis to Instagram Stories for 2024
- From Picture-Perfect Videos to Melodious MP3 Files
- [New] Insta Story Magic Embedding YouTube Links Like a Pro
- [New] 2024 Approved The Full Guide to Instagram's Per-Video Limit
- [New] In 2024, Tailoring Your Archive Strategy on Instagram
- [New] In 2024, A Brief Guide to Kickstarting Conversations on Instagram
- Top Pick Prodigious Insta HLV Pages Creators
- PixelPioneer Creating Collages for Instagram+Devices
- In 2024, Easy Entryway Initiating a Live Discussion on Instagram
- [New] The Role of Analytics in Achieving IGTV Viral Status for 2024
- [New] 2024 Approved Beyond Likes & Shares The Concealed Factors of Viewers
- [New] In 2024, Understanding Instagram Video Count Constraints
- [New] In 2024, The Comprehensible Guide to Capturing Instagram Media via Computer Systems
- In 2024, Navigating Instagram's Search Function A Pathway to Complimentary Filters
- In 2024, Speedy Conversion of Insta Videos to Audio Files (Mp3)
- [Updated] Making Audio Files Out of Instagram Videos for 2024
- [Updated] Beat Breakers Crafting Compelling Video Music Scores
- In 2024, Top 15 Seamless Instagram Downloaders Uncovered
- [Updated] 2024 Approved Decoding Instagram's Reels Culture and Techniques
- [Updated] Elevate Your Videography with Top Instagram Techniques for 2024
- [Updated] Leading Tools to Monitor Hashtags on FB, Twitter & Instagram for 2024
- [Updated] 2024 Approved Navigating the Pathway IOS Tips for Instagram Content
- [New] 2024 Approved Social Spectacle Snatcher Hub
- In 2024, What Is a SIM Network Unlock PIN? Get Your Motorola Razr 40 Ultra Phone Network-Ready
- Updated Take Your Videos to the Next Level Best Adobe Premiere Plugins (Free Download) for 2024
- [New] In 2024, Streamline Slack Collaboration with Best 10 Free Tools
- Uniting Platforms Efficiently Share FB Videos to WhatsApp for 2024
- 7 Fixes for Unfortunately, Phone Has Stopped on Honor Magic V2 | Dr.fone
- [New] Mastering the Skill How to Securely Record on WhatsApp for 2024
- [Updated] Capture and Record Screens, Free & Plain for 2024
- Ultimate Guide to Screen Grabbers for 2024
- 2024 Approved Remedying Unexpected Oneself Display During Online Interactions
- 8 Solutions to Solve YouTube App Crashing on Realme 12 Pro+ 5G | Dr.fone
- Updated 2024 Approved Vital Criteria for Assessing the Best Mac-Based Audio Editors
- How To Fix Part of the Touch Screen Not Working on Oppo Reno 10 Pro+ 5G | Dr.fone
- Title: In 2024, Peering Into the Pantheon of Social Media Mavens in Your Area
- Author: Robert
- Created at : 2024-05-21 14:24:35
- Updated at : 2024-05-22 14:24:35
- Link: https://instagram-video-files.techidaily.com/in-2024-peering-into-the-pantheon-of-social-media-mavens-in-your-area/
- License: This work is licensed under CC BY-NC-SA 4.0.